{"id":6993,"date":"2016-12-21T11:00:26","date_gmt":"2016-12-21T10:00:26","guid":{"rendered":"https:\/\/www.sivsa.com\/site\/?p=6993"},"modified":"2022-05-30T17:56:33","modified_gmt":"2022-05-30T15:56:33","slug":"identidad-corporativa-sivsa","status":"publish","type":"post","link":"https:\/\/www.sivsa.com\/site\/identidad-corporativa-sivsa\/","title":{"rendered":"Identidad corporativa de SIVSA"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"wp-image-7034 alignleft\" src=\"https:\/\/www.sivsa.com\/site\/wp-content\/uploads\/2016\/12\/salvapantallas-300x226.jpg\" alt=\"salvapantallas\" width=\"278\" height=\"210\" srcset=\"https:\/\/www.sivsa.com\/site\/wp-content\/uploads\/2016\/12\/salvapantallas-300x226.jpg 300w, https:\/\/www.sivsa.com\/site\/wp-content\/uploads\/2016\/12\/salvapantallas-768x577.jpg 768w, https:\/\/www.sivsa.com\/site\/wp-content\/uploads\/2016\/12\/salvapantallas-600x451.jpg 600w, https:\/\/www.sivsa.com\/site\/wp-content\/uploads\/2016\/12\/salvapantallas.jpg 1003w\" sizes=\"(max-width: 278px) 100vw, 278px\" \/>Durante el a\u00f1o 2016, SIVSA ha dado un paso m\u00e1s hacia la unificaci\u00f3n de su sistema de comunicaci\u00f3n corporativa. Siguiendo con la l\u00ednea iniciada con los salvapantallas, las alfombrillas y la postal de navidad, la compa\u00f1\u00eda est\u00e1 optando por una gr\u00e1fica que refleje la innovaci\u00f3n, la tecnolog\u00eda y el dinamismo como valores clave. Y para ello, despu\u00e9s de procesos de investigaciones se ha llegado a la conclusi\u00f3n de que la mejor manera de comunicar estos principios es por medio de propuestas de dise\u00f1o generativo, esto es, gr\u00e1ficas cambiantes y din\u00e1micas generadas directamente a partir de algoritmos.<\/p>\n<p>De manera complementaria, se escogi\u00f3 la idea de interconexi\u00f3n, los diagramas de grafos y los nodos como met\u00e1fora representativa de las sinergias, de la globalidad formada por multitud de individuos; y es as\u00ed como se llev\u00f3 a las im\u00e1genes de los sistemas de nodos interconectados.<\/p>\n<p>Este a\u00f1o, desde el Departamento de Marketing se ha lanzado un nuevo dise\u00f1o de tarjetas de visita que siguen estas l\u00edneas, con la particularidad de que cada modelo de tarjetas tiene una imagen de nodos exclusiva y generada a partir del an\u00e1lisis de una fotograf\u00eda del due\u00f1o de la tarjeta. As\u00ed, podr\u00edamos decir, desde cierto punto de vista, que cada modelo de tarjeta personalizada tiene un \u201cretrato\u201d de su due\u00f1o.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-7035 size-medium\" src=\"https:\/\/www.sivsa.com\/site\/wp-content\/uploads\/2016\/12\/tarjeta1-300x211.jpg\" alt=\"Nuevas tarjetas\" width=\"300\" height=\"211\" srcset=\"https:\/\/www.sivsa.com\/site\/wp-content\/uploads\/2016\/12\/tarjeta1-300x211.jpg 300w, https:\/\/www.sivsa.com\/site\/wp-content\/uploads\/2016\/12\/tarjeta1-768x541.jpg 768w, https:\/\/www.sivsa.com\/site\/wp-content\/uploads\/2016\/12\/tarjeta1-1024x721.jpg 1024w, https:\/\/www.sivsa.com\/site\/wp-content\/uploads\/2016\/12\/tarjeta1-600x423.jpg 600w, https:\/\/www.sivsa.com\/site\/wp-content\/uploads\/2016\/12\/tarjeta1.jpg 1600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\u00a0 \u00a0 \u00a0 \u00a0\u00a0<img loading=\"lazy\" class=\"alignnone wp-image-7037\" src=\"https:\/\/www.sivsa.com\/site\/wp-content\/uploads\/2016\/12\/tarjeta1_troquel_v2-300x226.jpg\" alt=\"tarjeta1_troquel_v2\" width=\"276\" height=\"207\" srcset=\"https:\/\/www.sivsa.com\/site\/wp-content\/uploads\/2016\/12\/tarjeta1_troquel_v2-300x226.jpg 300w, https:\/\/www.sivsa.com\/site\/wp-content\/uploads\/2016\/12\/tarjeta1_troquel_v2-768x580.jpg 768w, https:\/\/www.sivsa.com\/site\/wp-content\/uploads\/2016\/12\/tarjeta1_troquel_v2-1024x773.jpg 1024w, https:\/\/www.sivsa.com\/site\/wp-content\/uploads\/2016\/12\/tarjeta1_troquel_v2-600x453.jpg 600w, https:\/\/www.sivsa.com\/site\/wp-content\/uploads\/2016\/12\/tarjeta1_troquel_v2.jpg 1371w\" sizes=\"(max-width: 276px) 100vw, 276px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante el a\u00f1o 2016, SIVSA ha dado un paso m\u00e1s hacia la unificaci\u00f3n de su sistema de comunicaci\u00f3n corporativa. Siguiendo con la l\u00ednea iniciada con los salvapantallas, las alfombrillas y la postal de navidad, la compa\u00f1\u00eda est\u00e1 optando por una gr\u00e1fica que refleje la innovaci\u00f3n, la tecnolog\u00eda y el dinamismo como valores clave. Y para&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"xn-wppe-expiration":[],"xn-wppe-expiration-action":[],"xn-wppe-expiration-prefix":[]},"categories":[208],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Identidad corporativa de SIVSA - SIVSA<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Identidad corporativa de SIVSA - SIVSA\" \/>\n<meta property=\"og:description\" content=\"Durante el a\u00f1o 2016, SIVSA ha dado un paso m\u00e1s hacia la unificaci\u00f3n de su sistema de comunicaci\u00f3n corporativa. 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